We were right about AWS, but the truth is we’ve also taken plenty of risks that didn’t pan out. In fact, Amazon has made billions of dollars of failu… - Jeff Bezos

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We were right about AWS, but the truth is we’ve also taken plenty of risks that didn’t pan out. In fact, Amazon has made billions of dollars of failures. Failure inevitably comes along with invention and risk-taking, which is why we try to make Amazon the best place in the world to fail.

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About Jeff Bezos

Jeffrey Preston Bezos (born January 12, 1964) is an American technology and retail entrepreneur, investor, electrical engineer, computer scientist, and philanthropist, best known as the founder, chairman, and chief executive officer of Amazon.com, the world's largest online shopping retailer. The company began as an Internet merchant of books and expanded to a wide variety of products and services, most recently video and audio streaming. Amazon.com is currently the world's largest Internet sales company on the World Wide Web, as well as the world's largest provider of cloud infrastructure services, which is available through its Amazon Web Services arm. In 2013, Bezos purchased The Washington Post newspaper.

Also Known As

Birth Name: Jeffrey Preston Jorgensen
Alternative Names: Jeffrey Preston Bezos • Jeffrey Bezos • Jeffrey Jorgensen • Jeff Jorgensen
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Additional quotes by Jeff Bezos

And I do like group invention. I think there's really nothing more fun than sitting at a whiteboard with a group of smart people and spitballing and coming up with new ideas and objections to those ideas, and then solutions to the objections and going back and forth.
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We were right about AWS, but we’ve also taken plenty of risks that didn’t pan out. In fact, Amazon has made billions of dollars of failures. Failure comes with invention and risk-taking, which is why we try to make Amazon the best place in the world to fail.
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If everything you do needs to work on a three-year horizon, you’re competing against a lot of people.

But if you’re willing to invest on a seven-year horizon, you’re now competing against a fraction of those people, because few companies are willing to do that.
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