So this is the goal: To make money by increasing net profit, while simultaneously increasing return on investment, and simultaneously increasing cash… - Eliyahu M. Goldratt

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So this is the goal: To make money by increasing net profit, while simultaneously increasing return on investment, and simultaneously increasing cash flow.

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About Eliyahu M. Goldratt

Eliyahu Moshe Goldratt (March 31, 1947 – June 11, 2011) was an Israeli physicist who became a business management guru

Biography information from Wikiquote

Also Known As

Native Name: אליהו גולדרט
Alternative Names: Eliyahu Goldratt Eliyahu Moshe Goldratt
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I write down the three measurements which Lou and I agreed are central to knowing if the company is making money: net profit, ROI and cash flow.

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