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" "The main thing I’ve learned in 40-plus years as an entrepreneur is that nobody knows anything.
Nobody knows if your idea is good or bad. You don’t know if it’s good or bad. You need to test your idea, trial it, collide it with reality.
That’s the only way to learn.
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The founders who succeed with obvious ideas aren’t the ones who found the idea first.
They’re the ones who understood the problem deeply enough to find the non-obvious solution hiding inside it.
Netflix wasn’t “movies by mail.” That idea had been tried.
What we figured out — eventually, after a year and a half of testing — was the subscription model.
No late fees. No due dates. A completely different relationship with the customer.
That was the non-obvious thing.