Our decisions are driven by feelings, sometimes (although not always) backed up by logic and reason. - Simon Sinek

Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.

The Wright brothers, Apple and Dr. King are just three examples. Harley-Davidson, Disney and Southwest Airlines are three more. John F. Kennedy and Ronald Reagan were also able to inspire.

If an individual or organization hopes to assume the responsibility of leadership—a responsibility that is given, not taken—then they must think, act, and speak in a way that inspires people to follow.