When faced without a challenge, make one. We are hardwired for challenge. We do our best when we compete, whether it's in sports or business. We nee… - Peter Diamandis

When faced without a challenge, make one.

Deception. What follows digitalization is deception, a period during which exponential growth goes mostly unnoticed. This happens because the doubling of small numbers often produces results so minuscule they are often mistaken for the plodder’s progress of linear growth. Imagine Kodak’s first digital camera with 0.01 megapixels doubling to 0.02, 0.02 to 0.04, 0.04 to 0.08. To the casual observer, these numbers all look like zero. Yet big change is on the horizon. Once these doublings break the whole-number barrier (become 1, 2, 4, 8, etc.), they are only twenty doublings away from a millionfold improvement, and only thirty doublings away from a billionfold improvement. It is at this stage that exponential growth, initially deceptive, starts becoming visibly disruptive.

The human brain evolved in an environment that was local and linear. Local, meaning most everything that we interacted with was less than a day's walk away. Linear, meaning the rate of change was exceptionally slow. Your great-great-great-grandfather's life was roughly the same as his great-great-grandson's life. But now we live in a world that is global and exponential. Global, meaning if it happens on the other side of the planet, we hear about it seconds later (and our computers hear about it only milliseconds later). Exponential, meanwhile, refers to today's blitzkrieg speed of development. Forget about the difference between generations, currently mere months can bring a revolution. Yet our brain — which hasn't really had a hardware update in two hundred thousand years — wasn't designed for this scale or speed. And if we struggle to track the growth of singular innovations, we're downright helpless in the face of converging ones. Put it this way, in

If you can't win, change the rules.

Most people blindly follow the rules. Many social rules were created at a time for situations that may no longer apply today.