The hero is a device which the historian has taken over from the layman. He uses it because he has no scientific vocabulary or technique for dealing … - B. F. Skinner

La matoría de la gente vive al día, y, aunque tenga algún plan a largo plazo, no es más que una pequeña anticipación de algún proceso natural: esperan tener hijos, verlos crecer, etc. La mayoría de la gente no quiere hacer planes: quiere sentirse libre de la necesidad de planificar. Lo único que quiere es alguna seguridad de que podrá vivir decentemente. El resto es un diario disfrutar de la vida.

In a pre-scientific society the best the common man can do is pin his faith on a leader and give him his support, trusting in his benevolence against the misuse of the delegated power and in his wisdom to govern justly and make war successfully.

The strengthening of behavior which results from reinforcement is appropriately called "conditioning". In operant conditioning we "strengthen" an operant in the sense of making a response more probable or, in actual fact, more frequent.