People tend to assess the relative importance of issues by the ease with which they are retrieved from memory — and this is largely determined by the… - Daniel Kahneman

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People tend to assess the relative importance of
issues by the ease with which they are retrieved from memory — and this is
largely determined by the extent of coverage in the media. Frequently
mentioned topics populate the mind even as others slip away from
awareness. In turn, what the media choose to report corresponds to their
view of what is currently on the public’s mind. It is no accident that
authoritarian regimes exert substantial pressure on independent media.
Because public interest is most easily aroused by dramatic events and by
celebrities, media feeding frenzies are common

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About Daniel Kahneman

Daniel Kahneman (March 5, 1934 – March 27, 2024) was an Israeli-American psychologist. He shared the 2002 Nobel Memorial Prize in Economic Sciences with Vernon L. Smith. Kahneman is notable for his work on the psychology of judgment and decision-making, behavioral economics and hedonic psychology. Latterly, he was professor emeritus of psychology and public affairs at Princeton University's Woodrow Wilson School.

Biography information from Wikiquote

Also Known As

Native Name: דניאל כהנמן
Alternative Names: D Kahneman D. Kahneman Kahneman Kahneman D Kahneman D.
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Shorter versions of this quote

For example, students of policy have noted that the availability heuristic
helps explain why some issues are highly salient in the public’s mind while
others are neglected. People tend to assess the relative importance of
issues by the ease with which they are retrieved from memory — and this is
largely determined by the extent of coverage in the media

People tend to assess the relative importance of issues by the ease with which they are retrieved from memory — and this is largely determined by the extent of coverage in the media. Frequently mentioned topics populate the mind even as others slip away from awareness.

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