AI makes the web shine brightest. The web browser is unique in that it can enable consumption and creation in the same medium. A fully dynamic app ca… - Guillermo Rauch

Every organization that has not gone through or is not going through complete AI transformation is effectively obsolete.

And this is not “use AI to automate customer support”, but rather, a complete AI rethink of the interface to your customer.

Every one of your reports (and their reports, recursively) should have exactly one priority. People find ways to complicate their lives and add more to their plate anyway, so your job is to bring clarity and focus.

Will we hire engineers in the future?

Prompting is thinking. The sharper your thoughts, the better the prompts, the better the outputs. Engineering and design are headed into a world where most of the output is produced by prompting, if not all.

The way we interview engineers has already been trending in this direction. At Vercel, we don’t care if you memorized every API and module. When we look at your coding, we assess the quality of your thinking and collaboration. It’s more so an evaluation of your “thinking tokens” or reasoning trace. In fact, the more you expose it, walking through how you backtrack, pivot, adjust, consult, the better signal we get.

My prediction is that the demand for great thinkers will remain unabated. It’s unclear if we’ll call them engineers or if it’ll matter, because these people will have a lot of full stack impact on the whole business, as they’ll have access to prompt their way to any successful outcome.