What do we tell our children? Haste makes waste. Look before you leap. Stop and think. Don't judge a book by its cover. We believe that we are always… - Malcolm Gladwell

I mean, it’s ridiculous,” Dhuey says. “It’s outlandish that our arbitrary choice of cutoff dates is causing these long-lasting effects, and no one seems to care about them.

Those who are successful at creating social epidemics do not just do what they think is right. They deliberately test their intuitions.

I realize that we are often wary of making these kinds of broad generalizations about different cultural groups — and with good reason. This is the form that racial and ethnic stereotypes take. We want to believe that we are not prisoners of our ethnic histories. But the simple truth is that if you want to understand ... you have to go back to the past ... it matters where you're from, not just in terms of where you grew up or where your parents grew up, but in terms of where you great-grandparents and great-great-grandparents grew up and even where your great-great-grandparents grew up. That is a strange and powerful fact.