Those who are successful at creating social epidemics do not just do what they think is right. They deliberately test their intuitions. - Malcolm Gladwell

The conviction that we know others better than they know us — and that we may have insights about them they lack (but not vice versa) — leads us to talk when we would do well to listen and to be less patient than we ought to be when others express the conviction that they are the ones who are being misunderstood or judged unfairly. The same convictions can make us reluctant to take advice from others who cannot know our private thoughts, feelings, interpretations of events, or motives, but all too willing to give advice to others based on our views of their past behavior, without adequate attention to their thoughts, feelings, interpretations, and motives. Indeed, the biases documented here may create a barrier to the type of exchanges of information, and especially to the type of careful and respectful listening, that can go a long way to attenuating the feelings of frustration and resentment that accompany interpersonal and intergroup conflict.

The top eleven are, in order, T. S. Eliot’s “Prufrock,” Robert Lowell’s “Skunk Hour,” Robert Frost’s “Stopping by Woods on a Snowy Evening,” William Carlos Williams’s “Red Wheelbarrow,” Elizabeth Bishop’s “The Fish,” Ezra Pound’s “The River Merchant’s Wife,” Sylvia Plath’s “Daddy,” Pound’s “In a Station of the Metro,” Frost’s “Mending Wall,” Wallace Stevens’s “The Snow Man,” and Williams’s “The Dance.

Criminals were people who operated outside social constraint. They were driven by their own dark impulses: mental illness, greed, despair, anger. Weisburd had been taught that the best way to understand why criminals did what they did was to understand who they were. “I call it the Dracula model,” Weisburd said. “There are people and they’re like Dracula. They have to commit crime. It’s a model that says that people are so highly motivated to commit crime, nothing else really matters.” Yet if criminals were like Dracula, driven by an insatiable desire to create mayhem, they should have been roaming throughout the 72nd. The kinds of social conditions that Draculas feed on were everywhere. But the Draculas weren’t everywhere. They were only on particular streets.