Here’s another one of Ferrazzi’s shameless attempts at self-promotion. - Keith Ferrazzi

Take your skill, combine them with your passions and find out where in the market or within your own company, they can best be applied

1. State the situation. “You go right in and hit them with how you see it in the cold light of day, without being too inflammatory or dramatic,” says Rosenberg. She made it clear to the A.M.A. that (a) having no women speakers was wrong, and (b) hiring her would be a step in the right direction. It makes sense that before you can speak persuasively — that is, before you speak from a position of passion and personal knowledge — you need to know where you stand. 2. Communicate your feelings. We downplay the influence of emotions in our day-to-day contacts, especially in the business world. We’re told that vulnerability is a bad thing and we should be wary of revealing our feelings. But as we gain comfort using “I feel” with others, our encounters take on depth and sincerity. Your emotions are a gift of respect and caring to your listeners. 3. Deliver the bottom line. This is the moment of truth when you state, with utter clarity, what it is you want. If you’re going to put your neck on the line, you’d better know why. The truth is the fastest route to a solution, but be realistic. While I knew Phil Knight of Nike wasn’t going to buy anything based on one five-minute conversation on a bus in Davos, Switzerland, I did make sure to get his e-mail and tell him that I’d like to follow up with him again sometime. Then I did so. 4. Use an open-ended question. A request that is expressed as a question — one that cannot be answered by a yes or no — is less threatening. How do you feel about this? How can we solve this problem? The issue has been raised, your feelings expressed, your desires articulated. With an open-ended suggestion or question, you invite the other person to work toward a solution with you. I didn’t insist on a specific lunch date at a specific time with Phil. I left it open and didn’t allow our first exchange to be weighted down by unnecessary obligations

Also try to create your own “schtick,” for lack of a better word — a content brand defined by that thing you do that no one else does. For example, there’s a guy named Noah Scalin whose project was to make a “Skull-A-Day” and post pictures of them all at skulladay.blogpost.com. He committed to doing it for a full year.