We act as though comfort and luxury were the chief requirements of life, when all we need to make us happy is something to be enthusiastic about. - Josh Kaufman

Reinterpret your past and you’ll enhance your ability to make great things happen in the present.

Our perceptions are influenced by information gathered from the surrounding environment. Is $10,000 a lot of money? It depends on your circumstances. If you have $10 in your bank account, $10,000 is an enormous sum. If you have $100 million, it’s a rounding error.

Sunk Costs are investments of time, energy, and money that can’t be recovered once they’ve been made. No matter what you do, you can’t get those resources back. Continuing to invest in a project to recover lost resources doesn’t make sense — all that matters is how much more investment is required versus the reward you expect to obtain.