After more than ten years as an entrepreneur, I came to reject that line of thinking. I have learned from both my own successes and failures and thos… - Eric Ries

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After more than ten years as an entrepreneur, I came to reject that line of thinking. I have learned from both my own successes and failures and those of many others that it’s the boring stuff that matters the most. Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.