As each man amassed more information for his own view, each became more dogmatic, and the inadequacies in their models of the world more stark. - David Epstein

AI gives us more power, more options, and more ways to create “work slop.”

The people and companies who use it best will start with the problem, not the tool.

The biggest myth about creativity is that it needs freedom.

It doesn’t. It needs constraints.

When options shrink, your brain stops repeating and starts searching.

The box is not limiting you. It is forcing you to think.

Yokoi had no desire (or capability) to compete with electronics companies that were racing one another to invent some entirely new sliver of dazzling technology. Nor could Nintendo compete with Japan’s titans of traditional toys — Bandai, Epoch, and Takara — on their familiar turf. With that, and Drive Game, in mind, Yokoi embarked on an approach he called “lateral thinking with withered technology.” Lateral thinking is a term coined in the 1960s for the reimagining of information in new contexts, including the drawing together of seemingly disparate concepts or domains that can give old ideas new uses. By “withered technology,” Yokoi meant tech that was old enough to be extremely well understood and easily available, so it didn’t require a specialist’s knowledge. The heart of his philosophy was putting cheap, simple technology to use in ways no one else considered.