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What does Conway do to counter these vehement arguments? Nothing. He agrees with them that they can make it work. He doesn't try to convince the foun… - Annie Duke
" "What does Conway do to counter these vehement arguments? Nothing. He agrees with them that they can make it work. He doesn't try to convince the founders that they're wrong. Instead, he asks them what success would look like over the next few months. And he asks them for specifics. That conversation allows him to sit down with the founder and set performance benchmarks that would signal that the company was heading in the right direction. Then, they agree when to revisit those benchmarks and, if the venture is falling short, to have a serious discussion about shutting it down. This probably sounds a lot like Conway is using kill criteria, and that's because he is.
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Birth Name:
Anne LaBarr Lederer
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Anne LaBarr Duke
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Annie Lederer
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Anne Lederer
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Additional quotes by Annie Duke
Andrew Mauboussin and Michael Mauboussin came up with this pretty comprehensive list of these types of terms for a survey they conducted: Almost always More often than not Serious possibility Almost certainly Never Slam dunk Always Not often Unlikely Certainly Often Usually Frequently Possibly With high probability Likely Probably With low probability Maybe Rarely With moderate probability Might happen Real possibility
Chapter 6 offers up strategies to improve decisions about when to quit, including the importance of tackling the hardest part of a project first, as well as ways to develop benchmarks, criteria, and signals, called kill criteria, that will help ensure you quit sooner when persisting is no longer in your best interest.
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