the notion that "if it's good for them, it's good for us" is simply not true. - Simon Sinek

Companies with a clear sense of WHY tend to ignore their competition, whereas those with a fuzzy sense of WHY are obsessed with what others are doing.

Not only bad decisions are made on false assumptions. Sometimes when things go right, we think we know why, but do we really? That the result went the way you wanted does not mean you can repeat it over and over.

But no matter how inspiring a dream maybe, a dream that cannot come to life stays a dream.