So we've been trying to think of another metaphor... and the one we caught hold of is... speed of aging. So it's turning these numbers, rather bold n… - David Spiegelhalter

[I]n medicine... ... not manipulation or coercion, is when... as a doctor or... authority, you genuinely believe that this action is in the person's best interests, but they don't... want to do it. ...How do you make that an ethical persuasion? It's based on... two things, first... respecting the autonomy of the individuals, that they can refuse... no matter what, respect their ability to choose... the other thing is your authenticity, your integrity, that... you are doing this on behalf of that individual, for their best interest; not... to keep your clinic numbers up or to stop this person being a nuisance...[etc.]

[S]easonal flu—average year—kills 6,000 people in this country. Mainly old... vulnerable... frail...[etc.] So we are hit by this, year after year... epidemics... we've got to put this into perspective... [T]o an extent it is a trade-off between massive disruption... [I]f you say everyone has to stay in their home for 4 weeks... that's not just economic loss. It has a massive... health... [detriment] in terms of... mentality and fitness. Norsemen of harm will be done... so it's not just a matter of... "Minimize the number of deaths."

One of the other things we do in the book is talk about radiation... [Y]ou can say exposure to radiation, you can talk in terms of micro-lives or cigarette equivalents. So... a flight to New York, the radiation you get from that is equivalent to smoking a couple of cigarettes, about 1/2 hour of your life... The whole body CT scan... exposing yourself... to possibly an unhealthy dose of radiation... 150 microlives, smoking about 300 cigarettes, about the same as standing about 1 1/2 miles from the Hiroshima explosion. ...[W]hen they advertise these things for a thousand quid, they don't tell you that.