If you can get just one distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished. - Peter Thiel

As a general rule, everyone you involve with your company should be involved full-time. Sometimes you’ll have to break this rule; it usually makes sense to hire outside lawyers and accountants, for example. However, anyone who doesn’t own stock options or draw a regular salary from your company is fundamentally misaligned.

The famous and infamous have always served as vessels for public sentiment: they’re praised amid prosperity and blamed for misfortune.

General and undifferentiated pitches don’t say anything about why a recruit should join your company instead of many others.