Most businesses get zero distribution channels to work: poor sales rather than bad product is the most common cause of failure. If you can get just o… - Peter Thiel

If you can get just one distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.

poor sales rather than bad product is the most common cause of failure.

Una vez tengas un conjunto de clientes de referencia que estén utilizando con éxito tu producto, entonces puedes empezar el largo y metódico trabajo de apuntar hacia acuerdos cada vez mayores.

The engineer’s grail is a product great enough that “it sells itself.” But anyone who would actually say this about a real product must be lying: either he’s delusional (lying to himself) or he’s selling something (and thereby contradicting himself).

It was much easier to reach a few thousand people who really needed our product than to try to compete for the attention of millions of scattered individuals.