If your community can provide a legitimate release valve for people’s incredibly frustrated passion, you are unleashing one of the most potent forces… - Peter Diamandis

Hart and Prahalad's BoP argument is essentially one of commodification: take existing goods and services and make them orders of magnitude cheaper, then sell them on a massive scale.

Of course, in a future where "distributed autonomous organizations (DAOs)" will control fleets of autonomous taxis, there will soon come a point that a DAO's AI will be talking to Daimler's Sarah about that financing, leasing, and insuring. It's an AI-to-AI negotiation, no human required.

You assume that going 10x bigger is going to be ten times harder," he continues, "but often it's literally easier to go bigger. Why should that be? It doesn't feel intuitively right. But if you choose to make something 10 percent better, you are almost by definition signing up for the status quo — and trying to make it a little bit better. That means you start from the status quo, with all its existing assumptions, locked into the tools, technologies, and processes that you're going to try to slightly improve. It means you're putting yourself and your people into a smartness contest with everyone else in the world. Statistically, no matter the resources available, you're not going to win. But if you sign up for moonshot thinking, if you sign up to make something 10x better, there is no chance of doing that with existing assumptions. You're going to have to throw out the rule book. You're going to have to perspective-shift and supplant all that smartness and resources with bravery and creativity.