Si crees en tus Tres Cualidades Únicas, y crees que a tu cliente ideal le importan, nunca deberías disculparte por ellas. - Gino Wickman

Once you start to document, you’re going to uncover some hidden bones. Some steps will be in place that don’t have to be. You won’t understand how the heck they ever got there in the first place. When you ask why, you’ll hear responses such as, “Well, we’ve always done it that way.

Problems are like mushrooms: When it’s dark and rainy, they multiply. Under bright light, they diminish.

Entrepreneurs must get their vision out of their heads and down onto paper. From there, they must share it with their organization so that everyone can see where the company is going and determine if they want to go there with you.