Workaholics aren't heroes. They don't save the day, they just use it up. The real hero is home because she figured out a faster way - Jason Fried

Start referring to your business plans as business guesses,

You’re better off focusing on getting your story into a trade publication or picked up by a niche blogger. With these outlets, the barrier is much lower. You can send an e-mail and get a response (and maybe even a post) the same day. There’s no editorial board or PR person involved. There’s no pipeline your message has to go through.

It's better to have people be happy using someone else's product than disgruntled using yours.