I spend 95% of my time persuading people to take action and just 5% of the time on the recipes. - Seth Godin

Leo Babauta’s brilliant little book Zen Habits helps you think your way through this problem. His program is simple: Attempt to create only one significant work a year.

You Are Not Your Career.
Your ability to follow instructions is not the secret to your success.
You are hiding your best work, your best insight, and your best self from us every day.
We know how much you care, and it’s a shame that the system works overtime to push you away from the people and the projects you care about.
The world does not owe you a living, but just when you needed it, it has opened the door
for you to make a difference.
It’s too bad that so much time has been wasted, but it would be unforgivable to wait any longer.
You have the ability to contribute so much. We need you, now.

You can't win by being more average than average.