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" "At Netflix, I had a rule that drove people crazy: every person who came in for an interview should leave dying to work there—even if we knew in the first five minutes we weren't going to hire them.
Because that 'wrong candidate' is going to tell everyone they know about their experience.
And you never know which of those future conversations will matter.
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You don’t beat competitors by doing the same thing slightly better.....you beat them by doing something different that matters more to your customer.
If everyone’s fighting over price, find a better experience.
If they’re all optimizing convenience, find a niche they’re ignoring.
The key is focus.
And solving one painful problem really well.