Yet somehow it’s still frequently seen as heroic to sacrifice yourself, your health, and even your ability to do your job just to prove your loyalty … - Jason Fried

Calm is protecting people’s time and attention. Calm is about 40 hours of work a week. Calm is reasonable expectations. Calm is ample time off. Calm is smaller. Calm is a visible horizon. Calm is meetings as a last resort. Calm is asynchronous first, real-time second. Calm is more independence, less interdependence. Calm is sustainable practices for the long term. Calm is profitability.

When you are new at something, you need to start creating.

Without profit, something is always on fire. When companies talk about burn rates, two things are burning: money and people. One you’re burning up, one you’re burning out.