Δεν πρέπει να διδάσκουμε τα μεγάλα βιβλία, πρέπει να διδάσκουμε την αγάπη για το διάβασμα. - B. F. Skinner

What is love except another name for the use of positive reinforcement? Or vice versa.

The consequences of an act affect the probability of its occurring again.

"Why did colleges make their students take examinations, and why did they give grade? What did a grade really mean? When a student "studied" did he do anything more than read and think — or was there something special which no one in Walden Two would know about? Why did the professors lecture to the students? Were the students never expected to do anything except answer questions? Was it true that students were made to read books they were not interested in?"