cada resultado que deseamos, empieza con lo mismo: una decisión. - Simon Sinek

WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

If we believe trust, cooperation and innovation matter to the long-term prospects of our organizations, then we have only one choice—to learn how to play with an infinite mindset.

Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired. For those who are inspired, the motivation to act is deeply personal. They are less likely to be swayed by incentives. Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering. Those who are able to inspire will create a following of people — supporters, voters, customers, workers — who act for the good of the whole not because they have to, but because they want to.