Whatever decision or challenge or crossroads you face in your life, simply ask yourself, “What is essential?” Eliminate everything else. - Greg McKeown

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Whatever decision or challenge or crossroads you face in your life, simply ask yourself, “What is essential?” Eliminate everything else.

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About Greg McKeown

Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.

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Additional quotes by Greg McKeown

Jim Collins explores what went wrong in companies that were once darlings of Wall Street but later collapsed.3 He finds that for many, falling into “the undisciplined pursuit of more” was a key reason for failure.

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Today Essentialism is not just something I do. An Essentialist is something I am steadily becoming. At first it was a few deliberate choices, then it grew into a lifestyle, and then it changed me, at my very core. I continue to discover almost daily that I can do less and less — in order to contribute more.

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