I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You pu… - Steve Jobs

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.... Unless you have a lot
of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about; otherwise, you're not going to have the perseverance to stick it through.

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. It's really tough and it consumes your life. If you've got a family and you're in the early days of a company, I can't imagine how one could do it. I'm sure it's been done, but it's rough. It's pretty much an 18-hour day job, seven days a week for a while. Unless you have a lot of passion about this, you're not going to survive.

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

Khi bạn là thợ mộc đang đóng một cái tủ ngăn kéo đẹp, bạn sẽ không sử dụng một tấm gỗ dán cho phần lưng, cho dù mặt lưng đối diện với tường và sẽ chẳng ai thấy nó. Bạn biết nó ở đó, và bạn sẽ sử dụng một tấm gỗ đẹp cho phần lưng. Bởi để bạn có thể ngủ yên vào buổi đêm, thẩm mỹ và chất lượng phải được thực hiện đồng bộ.

I would trade all of my technology for an afternoon with Socrates.

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.