But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want… - Steve Jobs

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

A lot of times, people don't know what they want until you show it to them

Yes, it's tru_<big>e</big>.

I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.