This is obviously biased, [but] I think financial and procurement entities are a bit dodgy. They can always claim the credit for a reduction in cost,… - Rory Sutherland

Quite simply, the experience of adopting any new technology is the opposite of having children. Children are a massive pain to begin with, but 20 years later they finally become entertaining and useful; technology is often entertaining and useful to begin with, but 20 years later it becomes a massive pain.

I would argue that there is no objective perception of value whatsoever. Our valuation of something is internally constructed. It’s a product of internal perception and is, therefore, the product of mental processes which are highly influenced by context…Nothing is context-independent and, therefore, nothing can be completely marketing-free.

There’s always a trade off between short-term efficiency through exploiting what you already know, and long-term resilience and success through exploring what you don’t yet know or finding out what’s changed.