Children are better off having a parent who works into the night in a job they love than a parent who works shorter hours but comes home unhappy. - Simon Sinek

Trust does not emerge simply because a seller makes a rational case why the customer should buy a product or service, or because an executive promises change. Trust is not a checklist. Fulfilling all your responsibilities does not create trust. Trust is a feeling, not a rational experience. We trust some people and companies even when things go wrong, and we don’t trust others even though everything might have gone exactly as it should have. A completed checklist does not guarantee trust. Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain. With trust comes a sense of value — real value, not just value equated with money. Value, by definition, is the transference of trust. You can’t convince someone you have value, just as you can’t convince someone to trust you. You have to earn trust by communicating and demonstrating that you share the same values and beliefs. You have to talk about your WHY and prove it with WHAT you do.

Perasaan bahwa "kita bersama-sama dalam menghadapi masalah", yang dirasakan oleh semua pelanggan dan perusahaan, pemilih dan orang yang dipilih, bos dan pegawai, itulah yang merumuskan para pemimpin yang hebat.

It's not the people doing the job, it's the people who lead the people doing the job who can make the greater difference.