Most important, a disciplined team can experiment with its own working style and draw meaningful conclusions. - Eric Ries

They had “achieved failure” — successfully, faithfully, and rigorously executing a plan that turned out to have been utterly flawed.

Platform Pivot A platform pivot refers to a change from an application to a platform or vice versa. Most commonly, startups that aspire to create a new platform begin life by selling a single application, the so-called killer app, for their platform. Only later does the platform emerge as a vehicle for third parties to leverage as a way to create their own related products.

waiting too long to release can lead to the ultimate waste: making something that nobody wants.