Unilateralism, as we have painfully seen in Iraq, is its own reward. Going it alone may satisfy a political instinct but it is dangerous to our milit… - Al Gore

It is well documented that humans are especially fearful of threats that can be easily pictured or imagined. For example, one study found that people are willing to spend significantly more for flight insurance that covers "death by terrorism" than for flight insurance that covers "death by any cause." Now, logically, flight insurance for death by any cause would cover terrorism in addition to a number of other potential problems. But something about the buzzword terrorism creates a vivid impression that generates excessive fear.

new techniques of mass persuasion. “We must shift America from a needs to desires culture,” Mazur said. “People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality. Man’s desires must overshadow his needs.

How did we get from September 12th, 2001, when a leading French newspaper ran a giant headline with the words "We Are All Americans Now" and when we had the good will and empathy of all the world — to the horror that we all felt in witnessing the pictures of torture in Abu Ghraib? To begin with, from its earliest days in power, this administration sought to radically destroy the foreign policy consensus that had guided America since the end of World War II. The long successful strategy of containment was abandoned in favor of the new strategy of "preemption." And what they meant by preemption was not the inherent right of any nation to act preemptively against an imminent threat to its national security, but rather an exotic new approach that asserted a unique and unilateral U.S. right to ignore international law wherever it wished to do so and take military action against any nation, even in circumstances where there was no imminent threat. All that is required, in the view of Bush's team is the mere assertion of a possible, future threat — and the assertion need be made by only one person, the President.