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The technological changes that damage established companies are usually not radically new or difficult from a technological point of view. They do, h… - Clayton Christensen
" "The technological changes that damage established companies are usually not radically new or difficult from a technological point of view. They do, however, have two important characteristics: First, they typically present a different package of performance attributes—ones that, at least at the outset, are not valued by existing customers. Second, the performance attributes that existing customers do value improve at such a rapid rate that the new technology can later invade those established markets.
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About Clayton Christensen
Clayton Magleby Christensen' (April 6, 1952 – January 23, 2020) was an American organizational theorist and Professor of Business Administration at the , best known for his study of innovation in commercial enterprises.
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Clayton Magleby Christensen
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Clayton M. Christensen
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Generally, were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream
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