Years later, Steve Blank and Eric Ries would dub this a “minimum viable product” (MVP). For LinkedIn, the MVP included a user’s professional profile,… - Reid Hoffman

As with her previous tours, the process of defining the tour was a collaboration between Gultekin and her manager. “Dan always asks, ‘What do you want to do in five years?’ and we work backwards from there,” Gultekin told us. “I want to be a general manager, so we decided that I needed to add sales to my toolkit. I had never done sales in my life but he knew that my fresh perspective could be useful.” Notice how the mission had to serve the needs of both the employee and the business; Gultekin and LinkedIn have a strong alliance because they have the mutual trust to commit to a mutual investment (shifting to sales) that will provide mutual benefit (a more well-rounded skill set for Gultekin, and a fresh perspective for LinkedIn).

To change the world, startup entrepreneurs need to capitalize on the relatively small number of transformative opportunities they encounter early on in their journeys. This is equally true when it comes to your career.

No business can grow forever, simply because no market is infinite. You blitzscale when your market is big or growing fast