When an individual appears before others, he wittingly and unwittingly projects a definition of the situation, of which a conception of himself is an… - Erving Goffman

Knowing that his audiences are capable of forming bad impressions of him, the individual may come to feel ashamed of a well-intentioned honest act merely because the context of its performance provides false impressions that are bad. Feeling this unwarranted shame, he may feel that his feelings can be seen; feeling that he is thus seen, he may feel that his appearance confirms these false conclusions concerning him. He may then add to the precariousness of his position by engaging in just those defensive maneuvers that he would employ were he really guilty. In this way it is possible for all of us to become fleetingly for ourselves the worst person we can imagine that others might imagine us to be.

The self... is not an organic thing that has a specific location, whose fundamental fate is to be born, to mature, to die; it is a dramatic effect arising diffusely from a scene that is presented.

Personal identity, like social identity, divides up the individual's world of others for him. The division is first between the knowing and the unknowing. The knowing are those who have a personal identification of the individual; they need only see him or hear his name to bring this information into play. The unknowing are those for whom the individual constitutes an utter stranger, someone of whom they have begun no personal biography.