Imagine you’re a boxer, and on your first day in the ring you take one on your chin. It’s gonna hurt like fucking hell, but at year ten of being a bo… - David Goggins

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Imagine you’re a boxer, and on your first day in the ring you take one on your chin. It’s gonna hurt like fucking hell, but at year ten of being a boxer, you won’t be stopped by one punch. You’ll be able to absorb twelve rounds of getting beat the fuck down and come back the very next day and fight again. It’s not that the punch has lost power. Your opponents will be even stronger. The change has happened within your brain. You’ve calloused your mind. Over a period of time, your tolerance for mental and physical suffering will have expanded because your software will have learned that you can take a hell of a lot more than one punch, and if you stay with any task that is trying to beat you down, you will reap rewards.

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About David Goggins

David Goggins (born February 17, 1975) is a retired United States Navy SEAL, American ultramarathon runner, ultra-distance cyclist, Former Guinness World Record holder, triathlete, public speaker, and author.

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reached our absolute limit, we still have 60 percent more to give! That’s the governor in action! Once you know that to be true, it’s simply a matter of stretching your pain tolerance, letting go of your identity and all your self-limiting stories, so you can get to 60 percent, then 80 percent and beyond without giving up. I call this The 40% Rule, and the reason it’s so powerful is that if you follow it, you will unlock your mind to new levels of performance and excellence in sports and in life, and your rewards will run far deeper than mere material success. The 40% Rule can be applied to everything

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