We no longer even understand the question whether change is by itself good or bad, ...We start out with the axiom that it is the norm. We do not see … - Peter Drucker

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We no longer even understand the question whether change is by itself good or bad, ...We start out with the axiom that it is the norm. We do not see change as altering the order... We see change as being order itself--indeed the only order we can comprehend today is a dynamic, a moving, a changing one.

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About Peter Drucker

Peter Ferdinand Drucker (November 19 1909 – November 11 2005) was an Austrian-born American writer, management consultant and university professor. In 1943 he became a naturalized citizen of the United States. He taught at New York University and Claremont Graduate University respectively.

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Native Name: Peter Ferdinand Drucker
Alternative Names: Peter F. Drucker
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The danger is in acting on what you believe satisfies the customer. You will inevitably make wrong assumptions. Leadership should not even try to guess at the answers; it should always go to customers in a systematic quest for those answers.

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Unless we realize that the essence of Nazism is also an attempt to solve a universal problem of Western civilization - that of the industrial society - and that the basic principles on which the Nazis base this attempt are also in no way confined to Germany, we do not know what we fight for or what we fight against... The war is being fought for the structure of industrial society--its basic principles, its purposes, and its institutions.

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