In Europe, a consortium of microelectronics companies, the Euro Pact for Skills, is devoting €2 billion to train current and future employees on elec… - Thomas H. Davenport

Ultimately, knowledge worker performance comes down to the behaviors of individual knowledge workers.

Other firms are working on marketing applications of machine learning that increase customer engagement. Macy’s, for example, is working with both IBM’s Watson and Cognitive Scale, an Austin-based AI vendor, to improve personalization and engagement on its website and mobile app.

One other problem is that too many people — and vendors in particular — are already using big data to mean any use of analytics, or in extreme cases even reporting and conventional business intelligence.