Most of the time customers don’t know what they want in advance.) - Eric Ries

After more than ten years as an entrepreneur, I came to reject that line of thinking. I have learned from both my own successes and failures and those of many others that it’s the boring stuff that matters the most. Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.

Assumir a responsabilidade por esse fracasso é mais difícil no curto prazo, mas fracassar com honra é um dom,9 e permite aproveitar a lição mais importante do método científico: se você não pode fracassar, não pode aprender.

The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.