All marketers are storytellers. Only the losers are liars. - Seth Godin

Don’t be different just to be different. Be different to be better.

Managers manage a process they’ve seen before, and they react to the outside world, striving to make that process as fast and as cheap as possible. Leadership, on the other hand, is about creating change that you believe in.

Great bosses and world-class organizations hire motivated people, set high expectations, and give their people room to become remarkable.