To the men and women I've met in the United States Air Force— You have taught me more about what it means to be human than anyone who wears a suit ev… - Simon Sinek

Cultures are groups of people who come together around a common set of values and beliefs. When we share values and beliefs with others, we form trust. Trust of others allows us to rely on others to help protect our children and ensure our personal survival.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

If you're different at work than you are at home, in one of those two places you're lying.