Always focus the majority of your efforts on serving your ideal customers. Your ideal customers buy early, buy often, spend the most, spread the word… - Josh Kaufman
" "Always focus the majority of your efforts on serving your ideal customers. Your ideal customers buy early, buy often, spend the most, spread the word, and are willing to pay a premium for the value you provide. The more ideal customers you can attract, the better your business.
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Additional quotes by Josh Kaufman
This mental simulation also gives me a shopping list: I’d need to invest in a flotation vest, helmet, and other safety gear. Now, instead of (1) raft river (2) have fun (3) don’t die, I have a concrete list of subskills to practice and actions to take to ensure I actually have fun, keep my gear, and survive the trip. Inversion works.
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A great example of Guiding Structure is the “Sterile Cockpit Rule” that the Federal Aviation Administration (FAA) instituted in 1981. Most airline accidents happen below ten thousand feet, where distractions can be deadly. Above ten thousand feet, pilots can talk about anything they want, but below ten thousand feet, the only discussion permitted is about information directly related to the flight in progress. By eliminating distractions, the Sterile Cockpit Rule reduces errors and accidents.
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