Our collaboration with Donnie Yen highlights the creative spirit that has become synonymous with Jacob & Co. Donnie Yen embodies the style and spirit… - Jacob Arabo

I’m investing my time and money to develop technology that’s never been done before. Basically, most of the watchmakers in Switzerland thought my ideas were impossible to do and I’m driven by impossible. I love the impossible. For me to make it in this business, if I don’t bring something new to the table, there are so many others that are offering the same thing. Why would anyone buy from me? I keep trying to develop new technology with my watchmakers. I design and I produce.

Geneva is the heart of timepiece craftsmanship, where all our fine watches are made and the Four Seasons Hotel des Bergues is my favorite hotel in Geneva. We have been exhibiting at the hotel for years, so it is the perfect place to begin our boutique expansion in Europe.

I am so excited about this partnership. We have the chance to make history, to develop timepieces the world has never seen before, to bring these amazing Bugatti supercars into the watchmaking world. When I look at the Bugatti Chiron sports car, the perfectly refined engineering is so powerful that sometimes it appears to be moving even when it is standing still. That’s the same feeling I get when I wear our high complication timepieces: a rush, a sense of energy, movement and power that can barely be contained.