Our collaboration with Donnie Yen highlights the creative spirit that has become synonymous with Jacob & Co. Donnie Yen embodies the style and spirit… - Jacob Arabo

I think people are so amazed by our designs and our unique ideas that they don’t realize how advanced our watchmaking is. In the Astronomia, for example, we took what had been a flat tourbillon and made it vertical, and made it turn around the dial. Still, however, it is rooted in traditional watchmaking. We take traditional Swiss watchmaking and turn it on its head.

And before you know, you have Michael Jackson as a client, you have David Beckham, you have Madonna, you have all these celebrities.

I want to create things that haven’t been done before. It’s about making the impossible a reality.