Few people take objectives really seriously. They put average effort into too many things, rather than superior thought and effort into a few importa… - Richard Koch

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Few people take objectives really seriously. They put average effort into too many things, rather than superior thought and effort into a few important things. People who achieve the most are selective as well as determined.

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About Richard Koch

Richard John Koch (born July 28, 1950) is a British author, speaker, investor, former management consultant, and entrepreneur. He has written more than 20 books on business and ideas including The 80/20 Principle which discussed applying the Pareto principle in management and life.

Also Known As

Alternative Names: Richard John Koch

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People think that creativity is largely a matter of talent, experience, or luck. They are wrong. Talent, experience, and luck are all key elements, but there is something more fundamental, accessible, and powerful that you can use to multiply your creative effect.

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