People think that creativity is largely a matter of talent,… - Richard Koch

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People think that creativity is largely a matter of talent, experience, or luck. They are wrong. Talent, experience, and luck are all key elements, but there is something more fundamental, accessible, and powerful that you can use to multiply your creative effect.

Richard Koch

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About Richard Koch

Richard John Koch (born July 28, 1950) is a British author, speaker, investor, former management consultant, and entrepreneur. He has written more than 20 books on business and ideas including The 80/20 Principle which discussed applying the Pareto principle in management and life.

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Alternative Names: Richard John Koch

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Additional quotes by Richard Koch

The key is to work out the few things that are really important, and the few methods that will give us what we really want.

In business the 80/20 principle is behind any innovation, any extra value. It is an entrepreneurial principle, a formula for value creation utilized not only by entrepreneurs, but by most managers and organizations.

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

People think that creativity is largely a matter of talent, experience, or luck. They are wrong. Talent, experience, and luck are all key elements, b… - Richard Koch

About Richard Koch

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