What you see shapes how you change ... We tell ourselves a story of what our job is, what our company does, who the people we work with are - and tha… - Keith Ferrazzi

Jonah Berger, who conducted an exhaustive study of “most e-mailed” links on the New York Times website and wrote a book about the results, Contagious:

Ultimately, everyone has to ask himself or herself how they're going to fail. We all do, you know, so let's get that out of the way. The choice isn't between success and failure; it's between choosing risk and striving for greatness, or risking nothing and being certain of mediocrity.

Over time, I came to see reaching out to people as a way to make a difference in people’s lives as well as a way to explore and learn and enrich my own; it became the conscious construction of my life’s path.