You have to be willing to give 100 percent with zero expectation of receiving anything in return,” he said. “Only when you’re willing to take 100 per… - Darren Hardy

Forget about willpower. It's time for why-power. Your choices are only meaningful when you connect them to your desires and dreams. The wisest and most motivating choices are the ones aligned with that which you identify as your purpose, your core self, and your highest values. You've got to want something, and know why you want it, or you'll end up giving up too easily.

"Instead of thinking that he has to deprive himself, or take something out of his diet, he thinks about what he can have instead. He fills his focus and his belly with what he can have, so he no longer has attention or hunger for what he can't. Instead of focusing on what he has to sacrifice, he thinks about what he gets to "add in". The result is a lot more powerful."

Consume those 'popular' things, and you'll be part of the common, average pack. But that's ordinary. There's nothing wrong with ordinary. I just prefer to shoot for extraordinary.