A good mission and values statement should be specific and rigorous enough so that some competent players will feel a strong alignment, while others … - Reid Hoffman

starting a company is like jumping off a cliff and assembling an airplane on the way down. If you run out of money for the fuel and parts you need to get airborne, no one will ever get to find out how efficiently you spent it along the way!

In some ways, entrepreneurs are built to thrive in challenging times and conditions, says BuzzFeed founder Jonah Peretti. “I’ve noticed that times of crisis favor founder-led companies, because they’re headed by people who like improvising. They think about things through first principles and are okay adapting and changing their business.” “During times like this,” he adds, “you have to be totally open to changing everything that you’ve been doing and pursuing opportunities you didn’t know existed.” That plays to the strengths of founders. As does the fact that entrepreneurs are just used to struggling — they often relish the struggle.

You remake yourself as you grow and as the world changes. Your identity doesn’t get found. It emerges.